DOI
stands for Digital Object Identifier
（
D
igital
O
bject
I
dentifier
）
,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.
Using DOI as a persistent link
To create a persistent link, add「http://dx.doi.org/」
「
http://dx.doi.org/
」
before a DOI.
For instance, if the DOI of an article is
10.5297/ser.1201.002
, you can link persistently to the article by entering the following link in your browser:
http://dx.doi.org/
10.5297/ser.1201.002
。
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.
Cite a document with DOI
When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.
DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registration （ doi.airiti.com ） 。
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- 陳禮安（2008）。《台灣地區閱聽人媒介評價在廣告媒介企劃中的考量與運用》。尼爾森媒體新知，2008年3月號。
連結：
- 程紹同（2001）。《第五促銷元素：運動贊助行銷新風潮》。台灣台北，滾石文化。
連結：
- 郭幸福（1988）：《都市整體形象及行銷通路特性之研究》。國立成功大學都市計劃學系研究所碩士論文。
連結： - 黃齡嬌（2002）：《整合行銷傳播工具之應用與效果評估研究--以線上遊戲為例》。國立台灣師範大學大眾傳播研究所碩士論文。
連結： - Belch, George E. (1998), Advertising and Promotion : An Integrated Marketing
連結：
