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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Abstract 〈TOP〉
    Reference ( 99 ) 〈TOP〉
    1. 陳禮安(2008)。《台灣地區閱聽人媒介評價在廣告媒介企劃中的考量與運用》。尼爾森媒體新知,2008年3月號。
    2. 程紹同(2001)。《第五促銷元素:運動贊助行銷新風潮》。台灣台北,滾石文化。
    3. 郭幸福(1988):《都市整體形象及行銷通路特性之研究》。國立成功大學都市計劃學系研究所碩士論文。
    4. 黃齡嬌(2002):《整合行銷傳播工具之應用與效果評估研究--以線上遊戲為例》。國立台灣師範大學大眾傳播研究所碩士論文。
    5. Belch, George E. (1998), Advertising and Promotion : An Integrated Marketing
    Times Cited (4) 〈TOP〉
    1. 謝易修(2009)。部落格口碑行銷之建構。臺中科技大學商業設計系碩士班學位論文。2009。1-101。 
    2. 蕭穗真(2008)。文化創意產業經紀人暨平台價值之探究--以墨色國際,希嘉文化及中子創新為例。政治大學企業管理研究所學位論文。2008。1-80。
    3. 高于婷(2010)。簡單中的不簡單:簡單生活節的價值共創。政治大學科技管理研究所學位論文。2010。1-113。
    4. 申育菱(2012)。建國百年系列活動之整合行銷傳播研究。臺灣師範大學大眾傳播研究所學位論文。2012。1-140。
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