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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 125 ) 〈TOP〉
  1. 江明修(1996)。目標管理在學校經營上的應用。技術及職業教育雙月刊,35:23-28。
  2. 余朝權(1991)。現代行銷管理學。臺北:五南。
  3. 宋巧雰(2000)。非營利組織之社會行銷策略研究-以文教基金會為例。國立臺灣師範大學大眾傳播研究所碩士論文(未出版)。
  4. 高家斌(2000)。非營利組織市場導向與組織績效之研究—以企業文教基金會為例。國立臺灣師範大學社會教育研究所碩士論文(未出版)。
  5. 張明輝(2002)。企業管???在學校經營的應用及?思。臺北:學富。
Times Cited (6) 〈TOP〉
  1. 戴志勳(2013)。免試入學後私立高中行銷策略認知對學生就讀意願影響之研究-以長榮高中為例。長榮大學高階管理碩士在職專班(EMBA)學位論文。2013。1-83。 
  2. 吳月容(2012)。彰化縣私立高中職教師對學校行銷策略認知與學生選校因素之研究。中臺科技大學文教事業經營研究所學位論文。2012。1-189。 
  3. 蔡永智(2010)。學校行銷策略與學生選校就讀關係之研究-以新北市公私立高職為例。政治大學學校行政碩士在職專班學位論文。2010。1-144。
  4. 洪秉彰(2010)。高中職學校行銷策略運用之研究─以北部地區為例。政治大學教育行政與政策研究所學位論文。2010。1-163。
  5. 林靜霞(2016)。一所新高中學校行銷策略之個案研究。淡江大學教育政策與領導研究所碩士在職專班學位論文。2016。1-212。
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