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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 149 ) 〈TOP〉
  1. 吳政達(2004)。〈相關多角化企業共享活動與控制方式之探討〉。國?政治大學企業管?學研究所碩士論文。
  2. 林富美、沈宜蓉、陳健倫(2004)。〈媒體行銷文化商品創造之綜效-以聯合報系「兵馬俑.秦文化特展」與「印度古文明.藝術特展」為例〉,《傳播與管理研究》,3(2),頁67-104。
  3. 孫琦蓉(2005)。〈數位化平台下的跨媒體整合與知識分享〉。世新大學傳播管理研究所碩士論文。
  4. 張時健(2005)。《台灣節目製作業的商品化歷程分析》。國立政治大學新聞研究所碩士論文。
  5. 曾柏升(2003)。《台灣衛星電視頻道經營之垂直整合效益研究:以東森與三立為例》。國立台灣師範大學大眾傳播研究所碩士論文。
Times Cited (7) 〈TOP〉
  1. 鐘至函(2009)。以利基理論探討共生型部落格對電視節目閱聽人的影響─以歌唱選秀節目為例。中原大學資訊管理研究所學位論文。2009。1-83。 
  2. 高聖榕(2015)。歌唱選秀節目之平台策略分析-以超級星光大道為例。臺灣大學商學研究所學位論文。2015。1-111。 
  3. 簡子軒(2008)。流行音樂明星形象之整合行銷傳播策略研究:以實境選秀節目「超級偶像」為例。政治大學廣播電視學研究所學位論文。2008。1-105。
  4. 薛聖棻(2009)。歌唱選秀節目關鍵因素之產製取向研究—以「超級星光大道」為例。政治大學傳播學院碩士在職專班學位論文。2009。1-136。
  5. 王維玲(2009)。實境選秀節目的夢想建構—以【超級星光大道】為例。政治大學新聞研究所學位論文。2009。1-149。
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