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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 103 ) 〈TOP〉
  1. 7.李政忠,2004,「網路調查所面臨的問題與解決建議」,『資訊社會研究』,第6期:1-24,南華大學社會學研究所、台灣資訊社會研究學會。
  2. 8.李孟訓、周建男、林俞君,2006,「休閒農場之服務品質、關係品質與顧客忠誠度之關聯性研究」,『農業經濟半年刊』,80:125-168。
  3. 11.林承賢,2004,「近五年來台灣傳播學界博碩士論文使用網路問卷研究方法之後設分析」,『資訊社會研究』,6:25-58,南華大學社會學研究所、台灣資訊社會研究學會。
  4. 17.林梓聯,1991,「發展休閒農業的作法」,『休閒農業經營管理手冊』,行政院農業委員會。
  5. 23.徐秀君,2006,「百貨公司導入 CRM 對顧客滿意度及忠誠度之影響」,大同大學事業經營研究所碩士論文:台北
Times Cited (3) 〈TOP〉
  1. 陳韋伶(2014)。台灣休閒農場關係行銷模型之研究。長榮大學企業管理學系(所)學位論文。2014。1-135。 
  2. 林傑堂(2011)。客戶行為與市場導向之研究-以個案AL化妝品公司為例。政治大學經營管理碩士學程(EMBA)學位論文。2011。1-86。
  3. 林柄錫(2013)。遊客參與動機、服務品質與顧客忠誠度之研究-以綠盈牧場為例。朝陽科技大學休閒事業管理系學位論文。2013。1-86。
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