企業新創事業經營策略之研究-以B公司為例

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企業新創事業經營策略之研究-以B公司為例

The study of business strategy of new ventures : In case of B co. in China (system integrator)

徐中玲 , Masters　　Advisor：季延平　　

繁體中文

新創事業；經營策略；智慧資本

Abstract │ Reference (30) │ Altmetrics

Abstract 〈TOP〉

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Since early 1990s, the cases of Taiwan investment in China have been increasing rapidly. These years, the laboring cost goes up, so the demand of system integration for both Taiwanese and Chinese investors is increasing.  Due to this, it’s a good timing for the Taiwanese System Integrator to develop the market in China.   However, after tens of years of revolution in China, the culture and the way of thinking is totally different from Taiwanese.  At the same time, the financial system is still not well-organized.  All of these bring Taiwanese investors many risks. This study aimed to explore the factors of key resources and intellectual capital which will influence on the performance of the Taiwanese investors’ new ventures in China.
According to the review of related literatures, this study follows the viewpoint of intellectual capital. It was supposed that the strategy of the entrepreneurial orientation should be based on intangible assests and establish a un-copied intellectual capital. 
The hypothesis of this study was proposed by case study. This study applied a survey of interviewing a Taiwanese investor in China. Analyses were conducted to find the relationship between the key resource of Taiwan investment in China, entrepreneurial orientation, business strategy and performance of entrepreneurial enterprises.
Based on the result of data analysis, the major findings were as follows:
1. The magnitude of resources had a significant impact on the performance of the new ventures of Taiwan investment in China.
2. The more the knowledge resource was accumulated, the better the performance of the new ventures of Taiwan investment in China.
3. The degree of entrepreneurial orientation of Taiwan investment in China has a significant moderate effect on the relationship between resource base and operational performance. And the knowledge resources appeared to be more obvious.

Reference ( 30 ) 〈TOP〉

12. 游美豐，台灣資訊系統整合業策略分析以個案公司為例，臺灣大學資訊管理學系碩士論文，2005。
連結：
1. Aaker, D. A. (1998), Strategy Market Management, 5th ed., John Wiley & Sons, N.Y.
連結：
2. Ge, D., Mahoney, J.M. and Mahoney, J.T., New Venture Valuation by Venture Capitalists : An Integrative Approach, from URL: http://www.business.ujuc.edu/Working_Papers/papers/05-0124.pdf
連結：
4. Grajkowska, A (2011), Journal of Intellectual Capital : Valuing intellectual capital of innovative start-ups, Vol. 12 No. 2, 2011 pp.179-201
連結：
7. Kazanjian, R. K. and Drazin R. (1990). A Stage -Contingent Model of Design and Growth for Technology Based New Ventures. Journal of Business Venturing, 5,137-150.
連結：

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