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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 125 ) 〈TOP〉
  1. 宋文龍、薛凱峯(2010)。〈社會行銷研究方法趨勢分析-2000至2007年〉。《運動、健康與休閒學刊》,第17期,頁91-113。
  2. 沈世宏(2009)。〈環保與節能減碳政策之規劃與推動〉。《研考雙月刊》,第33卷,第2期,頁77-87。
  3. 陳敬能、洪甄憶(2011)。〈社會行銷理論如何應用在樂活生活中〉。《休閒保健期刊》,第5期,頁159-167。
  4. 蔡依倫(2008)。〈女性創業推動之模式建構與案例分析:社會行銷觀點〉。《創業管理研究》,第3卷第1期,頁61-92。
  5. 魏米秀;黃松元(2004)。〈社會行銷應用於健康促進學校之探討〉。《學校衛生》,第45期,頁73-89。
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