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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 80 ) 〈TOP〉
  1. 林玉惠、萬鍾汶、陸大榮,2009。「製造業轉型為服務導向企業之研究:以服務科學觀點」。科技管理學刊。14 (2):59-96。
  2. 胡凱傑、呂明頴、黃美婕,2010。「航空貨運戰服務品質、創新能力與企業形象對顧客滿意度與忠誠度之影響」。商略學報。2 (1):37-54。
  3. 陳柏任,2009。「觀光節慶活動遊客旅遊意象、滿意度與重遊意向之研究 ─以高雄燈會藝術節為例」。碩士論文,高雄餐旅學院旅遊管理所。
  4. 黃麗君、萬鍾汶、黃文星,2009。「農村酒莊服務品質分析-農會與產銷班之差異比較」,農林學報。10 (2):219-240。
  5. 廖志文,2006。「台灣地區鄉村旅遊產業群聚成度之研究」。碩士論文,亞洲大學休閒與遊憩管理學系。
Times Cited (1) 〈TOP〉
  1. 許雅玲(2013)。雙值觀點探討特殊觀光景點旅遊服務創新之研究-以耶路撒冷為例。長榮大學高階管理碩士在職專班(EMBA)學位論文。2013。1-75。 
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