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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 56 ) 〈TOP〉
  1. 9.林英峰,(1984),台北市公有零售市場管理制度之研究,國立政治大學企業管理學系,台北市政府研究發展委員會委託。
  2. 17.陳盈如,(2003),店鋪、網路與宅配之服務傳送品質, 國立成功大學碩士論文。
  3. 18.陳淑美、彭建文, (2003),網路購物與實體商店購物之競爭分析:以年輕學生的選擇偏好為例,建築與規劃學報, Vol. 4,p. 1-22。
  4. 22.楊淑媚,(2002),以消費者行為探討傳統零售市場發展定位與對策--以台南市為例, 國立成功大學建築研究所碩士論文。
  5. 1.Alba, J., Lynch, J., Weitz, B., Lutz, R., Sawyer, A. and Wood, S.(1997), Interactive Home Shopping: Consumer, Retailer, and Manufacture Incentives to Participate in Electronic Marketplace, Journal of Marketing,61, pp. 38-53.
Times Cited (5) 〈TOP〉
  1. 王晶瑩(2014)。以農作物為材質的生物可分解塑膠袋購買行為研究:網路族群為焦點。中興大學應用經濟學系所學位論文。2014。1-66。 
  2. 吳佳縈(2017)。應用大數據分析模式探討農產品電子商務利潤之決定因素 -以真情食品館網路商城為例。臺灣大學農業經濟學研究所學位論文。2017。1-133。 
  3. 林秀怡(2016)。農民使用電子商務銷售農產品之影響因素分析。臺灣大學農業經濟學研究所學位論文。2016。1-93。 
  4. 魏佑霖(2013)。以組織經濟學角度研究農產品電子商務營運模式。臺灣大學農業經濟學研究所學位論文。2013。1-90。 
  5. 黃敏淳(2013)。使用TRIZ理論與灰關聯分析發展國產農產品網路行銷策略。中興大學行銷學系所學位論文。2013。1-133。
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