Search & Read at all times.
Your portable library is online!,Hello!
Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 64 ) 〈TOP〉
  1. 王如鈺、李政達、蔡仁豪,2010,「平價現煮咖啡消費者行為之研究」,「海峽兩岸管理理論與應用研討會」,中國:吉林大學,4月8日。
  2. 古永嘉、郭景文,2009,「台北都會區咖啡消費行為、產品屬性對飲用頻率關聯性之研究」,「2009第五屆企業國際化理論與實務研討會」,台南:長榮大學,10月30日。
  3. 吳文娟,2009,「台灣咖啡產業結合休閒農業的區位選擇之研究」,碩士論文,國立屏東科技大學農企業管理研究所。
  4. 李靜芳、陳耀茂,2008,「以聯合分析探討消費者對速食麵屬性偏好之研究」,蘭陽學報,7卷,60-70。
  5. 林群雁,2007,「利益區隔、市場區隔與顧客滿意度之研究─以高雄是個性咖啡店為例」,碩士論文,國立高雄餐旅學院餐旅管理研究所。
Times Cited (2) 〈TOP〉
  1. 許輝煌(2015)。聯合分析法在新產品開發之決策應用-以洗髮精為例。中正大學企業管理學系學位論文。2015。1-94。
  2. 曾致翰(2017)。咖啡飲用度及產品涉入程度對咖啡沖煮形式偏好之影響。中原大學企業管理研究所學位論文。2017。1-70。
Altmetrics 〈TOP〉
E-mail :
When an article is available to download, a notice will be sent to your mailbox address.
E-mail :