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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 70 ) 〈TOP〉
  1. 12、行政院衛生署(2013),醫學中心評鑑作業程序。
  2. 18、王正坤(2011),整合理性行為理論、組織環境與產品價格探討醫學美容消費者行為意圖,碩士論文,國立成功大學高階管理碩士在職專班。
  3. 19、王乃弘(1999),民眾就醫選擇之研究,中華衛誌,18(2),138-151。
  4. 20、王建仁(2004),牙醫診所經營績效之探討,碩士論文,國立成功大學高階管理碩士在職專班。
  5. 21、林千惠(2008),應用灰關聯分析法、迴歸分析法與TRIZ擬定台灣觀光醫療之策略發展—以日本消費者為例,碩士論文,國立中興大學行銷學系。
Times Cited (2) 〈TOP〉
  1. 郭振華(2015)。從醫療院所主管角度來分析民眾在選擇基層醫療院所及大型醫院 的家醫科、牙科及美容醫學科時的關鍵因素:以台灣中部地區為例。中興大學高階經理人碩士在職專班學位論文。2015。1-48。
  2. 廖仲安(2018)。中國醫美商業模式分析與創新。臺灣大學商學研究所學位論文。2018。1-50。
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