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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 71 ) 〈TOP〉
  1. 王文正,2006,產品知識及品牌形象對購買意願的影響-產品類別的干擾效果,碩士論文,大同大學事業經營研究所。
  2. 余序江、許志義、陳澤義,1998,「科技管理導論︰科技預測與規劃」,台北︰五南出版社。
  3. 吳運書,2010,「中式餐廳綠色評量指標建構之研究」,碩士論文,台南科技大學生活應用科學研究所。
  4. 李超雄、黃劭彥、吳東憲、王昶欽,2011,「公司財務績效驅動因子之研究-智慧資本觀點」,品質學報,18 卷,6 期,頁 561-579。
  5. 周佩嫻,2011,「廣告代言人與促銷活動對購買意願之影響-以麥當勞為例」,碩士論文,國立高雄餐旅大學餐旅管理研究所。
Times Cited (1) 〈TOP〉
  1. 楊莉靄(2018)。三階段混合方法應用於提升國籍機師工作滿意度之研究。淡江大學運輸管理學系運輸科學碩士班學位論文。2018。1-142。
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