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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 70 ) 〈TOP〉
  1. 35. 陳智峰、周慈韻譯(民91),「行銷管理全球觀」,弘智文化。譯自Kamran Kashani & Dominique Turpin。
  2. 41. 黃俊英、陳世穎(民92),「市場基礎之角色:資源基礎理論觀點」,運籌研究集刊第3期,pp.43-60。
  3. 44. 葉思迪譯(民94),「關鍵決策」,台灣培生教育出版。譯自Robert E. Mittelstaedt。
  4. 1. Colin Campbell-Hunt(2000),“What have We learned about Generic Competitive Strategy? A Meta-Analysis”, Strategic Management Journal Volume 21, Issue 2, pp.127-154。
  5. 4. Inge Geyskens, Jan-Benedict E.M. Steenkamp, and Nirmalya Kumar(1999),“A Meta-Analysis of Satisfaction in Marketing Channel Relationships”, Journal of Marketing Research Volume 36, Issue 2, pp.223-238。
Times Cited (7) 〈TOP〉
  1. 何鎮昌(2014)。能耐基型企業成長模式與機會導向之研究。中興大學高階經理人碩士在職專班學位論文。2014。1-69。 
  2. 羅孝誠(2011)。機會導向與能耐基礎成長模式之比較研究。中興大學高階經理人碩士在職專班學位論文。2011。1-49。 
  3. 何景琦(2008)。利基型企業成長策略研究以甲公司為例。中興大學高階經理人碩士在職專班學位論文。2008。1-89。 
  4. 劉文光(2009)。台灣矽晶圓太陽能產業經營模式之分析。中原大學企業管理研究所學位論文。2009。1-83。 
  5. 江瑞芳(2009)。分析生物科技產業創新服務之經營模式。中原大學企業管理研究所學位論文。2009。1-93。 
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