抽象概念結合對想像力和創造力的影響

黃琬婷

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抽象概念結合對想像力和創造力的影響

The Impact of Abstraction Combined to Imagination and Creativity.

黃琬婷 , Masters　　Advisor：王精文　　

繁體中文

創造力；想像力；概念結合； Creativity ； Imagination ； Concept combination

Abstract │ Reference (111) │ Times Cited (1) │ Altmetrics

Abstract 〈TOP〉

Parallel Abstract 〈TOP〉

In this study, we use the data from Wang (2011) to analyze the difference among abstract title, natural title and artificial title. We find that respondents are more creative in answering abstract title. We then invite 180 university students in mid-Taiwan to do the experiment. They are separated into three groups: the control group, the abstract group and the non-abstract group. We provide different type of conceptual combination to stimulate the respondents. 1) In imagination, abstract and non-abstract group are significantly higher than control group. 2) There are significant differences in pre-test and post-test between abstract group and non-abstract group. In creativity, there is no significant difference in post-test among the three groups, but there is significant difference in pre-test. In creativity performance (innovative planning), the abstract group is significantly higher than the control group.
Innovative concept is not a vacuum, but rather as an extension of the original concept, generating new extended attributes and new meanings (Ward & Wilkenfeld, 2001). Wong (2012) proposed that giving respondents an abstract situation is easier to draw out creative ideas. Combination of different conceptual abstract affects creativity. Although there is no significant difference between the abstract group and non-abstract group in imagination, creativity and creativity performance in our study, abstract group is averagely higher than non-abstract group. It shows that conceptual combination may affect the outcome of imagination, creativity and innovative planning. We recommend companies add abstract titles in training course of imagination and creativity.

Reference ( 111 ) 〈TOP〉

王渝敏.(2011).「概念結合想像力測驗」之編制. 國立中興大學企業管理學系研究所碩士論文, 台中市.
連結：
王精文,姚人鳳,& 李建道.(2012).創造力、想像力對設計績效之影響. 2012政大創新研究國際學術研討會, 台灣台北.
連結：
吳靜吉,丁興祥, & 邱皓政.(2010). Training Effects of Different Approaching Steps on Overarm Throwing Performance for Boys Aged 7-12 Years. Sports & Exercise Research, 12(1).
連結：
姚人鳳.(2012). 創造力、想像力對設計績效之影響-以時間壓力為調節變項.國立中興大學企業管理學系.
連結：
柯孟杰.(2012).影響作曲歷程創造力之因素探討. 國立交通大學工業工程與管理學系, 新竹市.
連結：

Times Cited (1) 〈TOP〉

黃韻芬(2014)。以概念結合理論建構的圖形想像力測驗。中興大學企業管理學系所學位論文。2014。1-62。

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