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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 109 ) 〈TOP〉
  1. 1.王雯宗、朱盈蒨,2010,旅遊目的地意象與促銷活動對旅遊意願及旅遊行為之影響研究--以澎湖為例,島嶼觀光研究3(1):100-113.
  2. 7.行政院農業委員會種苗改良繁殖場,2010,新社花海系列活動成果專輯2-3.
  3. 10.李宜曄、林詠能,2008,十三行博物館導覽服務滿意度與重遊意願研究,博物館學季刊22(1):93-106.
  4. 11.李杰憲,2009,心血管疾病改善之經濟效益分析-旅行成本法之應用,經濟研究,46(1):103-140.
  5. 12.李俊鴻、黃錦煌,2009,節慶活動擁擠知覺降低之經濟效益評估,農業經濟叢刊(15)1:81-113.
Times Cited (3) 〈TOP〉
  1. 房書平(2015)。政策行銷策略之研究─以臺中市新社花海活動為例。中興大學國家政策與公共事務研究所學位論文。2015。1-216。 
  2. 劉亞姍(2016)。新社花海節遊客滿意度之研究。朝陽科技大學建築系建築及都市設計碩博士班學位論文。2016。1-140。
  3. 陳思鈞(2017)。民俗節慶與地方發展策略之探討 —以新社九庄媽為例。中興大學國家政策與公共事務研究所學位論文。2017。1-190。
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