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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 127 ) 〈TOP〉
  1. 邱皓政(2003),結構方程模式,雙葉書廊。
  2. 黃銘永(2002),「台灣烘培業品牌形象建構之研究」,私立中原大學企業管理研究所碩士論文。
  3. Aaker, David. A. (1990), “Brand Extensions: The Good, the Bad, and the Ugly”, Sloan Management Review, 31(summer), pp.47-56.
  4. Aaker, David. A. (1996), “Measure Brand Equity Across Products and Market”, California Management Review, 38(3), pp.102-120.
  5. Agarwal, S., and Sikri, S. (1996), “Country Image: Consumer Evaluation ofProduct Category Extension”, International Marketing Review, 13(4), pp. 23-29.
Times Cited (4) 〈TOP〉
  1. 陳建忠(2013)。品牌形象、企業形象、來源國形象關係之研究。淡江大學企業管理學系碩士在職專班學位論文。2013。1-108。 
  2. 蔡孟樺(2010)。產品類別延伸對品牌權益影響之研究:以來源國效應、品牌形象與產品契合度為干擾變數。臺灣大學國際企業學研究所學位論文。2010。1-97。 
  3. 曾錦和(2011)。消費者之品牌認知、品牌態度與行銷通路契合度對品牌延伸商品購買意願之影響。虎尾科技大學經營管理研究所在職專班學位論文。2011。1-99。
  4. 陳億燦(2013)。產品來源國與產品契合度、品牌形象、知覺品質對購買意願之影響-以大型重機為例。朝陽科技大學企業管理系學位論文。2013。1-87。
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