Search & Read at all times.
Your portable library is online!,Hello!
Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 45 ) 〈TOP〉
  1. Rik Pieters and Luk Warlop (1999) “Visual attention during brand choice: The impact of time pressure and task motivation”. Intern. J. of Research in Marketing 16 1999 1–16.
  2. Andrew S.C. Ehrenberga, et al. (2004). "Understanding brand performance measures: using Dirichlet benchmarks”. Journal of Business Research 57 (2004) 1307– 1325.
  3. Anca E. Cretu and Roderick J. Brodie (2005). “The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective”. Industrial Marketing Management 36 (2007) 230 – 240.
  4. Pierre Valette-Florence , Haythem Guizani, Dwight Merunka(2009).“The impact of brand personality and sales promotions on brand equity”. Journal of Business Research xxx (2009) xxx–xxx.
  5. Devon DelVecchio, David H. Henard, Traci H. Freling (2006)“The effect of sales promotion on post-promotion brand preference: A meta-analysis”. Journal of Retailing 82 (3, 2006) 203–213.
Times Cited (1) 〈TOP〉
  1. 李淑華(2012)。台灣消費者對於特色茶葉屬性消費偏好之研究。中興大學應用經濟學系所學位論文。2012。1-67。
Altmetrics 〈TOP〉
E-mail :
When an article is available to download, a notice will be sent to your mailbox address.
E-mail :