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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 154 ) 〈TOP〉
  1. Amichai-Hamburger, Y. and G. Vinitzky (2010). "Social network use and personality." Computers in Human Behavior 26(6): 1289-1295.
  2. Armstrong, A. and J. Hagel III (1996). "The real value of online communities." Harvard Business Review 74(3): 134-141.
  3. Arnould, E. and L. Price (1993). "River magic: Extraordinary experience and the extended service encounter." Journal of Consumer Research 20(1): 24-45.
  4. Babin, B. J., W. R. Darden and M. Griffin (1994). (1994). "Work and/or fun: measuring hedonic and utilitarian shopping value." Journal of Consumer Research 20(4): 644-656.
  5. Babin, B. J. and W. R. Darden (1995). "Consumer self-regulation in a retail environment." Journal of Retailing 71(1): 47-70.
Times Cited (2) 〈TOP〉
  1. 曾啟華(2012)。以感性工程與Kano模型觀點探討社群媒體的體驗行銷策略-以王品旗下舒果 Facebook粉絲專頁為例。中興大學科技管理研究所學位論文。2012。1-97。 
  2. 葉駿妤(2015)。即時通訊軟體已讀不回行為之研究。中原大學資訊管理研究所學位論文。2015。1-117。
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