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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Reference ( 57 ) 〈TOP〉
  1. 范淑貞(2004)。桶柑、寄接梨品牌水果經營成本調查。桃園區農業改良場研究彙報 ,55,33-39。
  2. 祝鳳岡(2004)。品牌發展:品牌行銷系統觀點。傳播研究簡訊,39,7-10。
  3. 許文富(1999)。農產運銷學。台北市:正中書局。
  4. 陳世芳、高德錚(2003)。台中地區重要蔬果產銷班建立共同品牌意願之研究。台中區農業改良場研究彙報,80,1-12。
  5. 陳世芳、高德錚(2001)。台中地區鮮食葡萄運銷通路之研究。台中區農業改良場研究彙報,72,55-61。
Times Cited (7) 〈TOP〉
  1. 曾康綺(2014)。台中市和平區柿農對產地證明標章及地區行銷之需求研究。中興大學生物產業管理研究所學位論文。2014。1-95。 
  2. 邱雅怡(2012)。以行銷觀點推動彰化縣花卉、水果產銷規劃之研究。中興大學景觀與遊憩碩士學位學程學位論文。2012。1-142。 
  3. 鄭怡倫(2017)。農業故事網路行銷策略與設計初探研究。臺灣大學生物產業傳播暨發展學研究所學位論文。2017。1-98。 
  4. 王國恩(2017)。探討農民組織、農產品銷售通路、生產標章、契作與農業所得之關聯性-來自臺灣的實證分析。臺灣大學農業經濟學研究所學位論文。2017。1-146。 
  5. 黃瑞祥(2013)。由產業價值鏈分析大甲芋頭地區品牌之建構。中興大學農業企業經營管理碩士在職專班學位論文。2013。1-75。
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