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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 108 ) 〈TOP〉
  1. 莊靜芬。「公共圖書館網路行銷策略之研究-台北縣立圖書館為例」。國立臺灣大學圖書資訊學研究所,碩士論文,民97。
  2. 陳宜芳。「WEB 2.0影音平台體驗特性對使用意圖影響之研究」。中原大學資訊管理學系,碩士論文,民96年。
  3. 陳昱君。「從購買利益觀點探討網路行銷對消費者購買意願之研究-臺灣網路書店為例」。國立臺北大學國際企業研究所,碩士論文,民97年。
  4. 楊佩樺。「網路影音分享平台之使用行為調查研究」。國立臺灣師範大學圖書資訊學研究所,碩士論文,民97年。
  5. 廖珮珳。「體驗行銷概念在網站設計之應用」。元智大學企業管理學系,碩士論文,民95年。
Times Cited (1) 〈TOP〉
  1. 王安妮(2011)。媒介消費與網路主動學習: 以YouTube網路舞蹈學習為例。政治大學廣播電視學研究所學位論文。2011。1-121。
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