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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 78 ) 〈TOP〉
  1. 王祿旺. (2005). 體驗行銷對網路書店虛擬社群影響之研究. 台北市: 秀威資訊科技股份有限公司.
  2. 胡凱傑, 李太雨, & 丘志文. (2009). 以 Kano 模式與重要度績效分析探討亞洲主要貨櫃港口之服務品質. Paper presented at the 中華民國運輸學會98年年會暨學術論文研討會, 桃園縣.
  3. 陳定宗. (2011). 以體驗設計觀點探討情緒和行為意圖-以社群網站為例. 碩士, 中興大學, 台中市.
  4. English references:
  5. Barone, S., Lombardo, A., & Tarantino, P. (2007). A weighted logistic regression for conjoint analysis and Kansei engineering. Quality and Reliability Engineering International, 23(6), 689-706.
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