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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 127 ) 〈TOP〉
  1. [2] 王存國、戴基峰、王凱(2004)。影響消費者接受線上購物傾向之探討-結合慎思行動理論以及交易成本理論。資訊管理學報,11(1),113-137。
  2. [3] 王明揚、郭輝明、黃雪玲(2005)。B2c消費行爲模式之研究。工業工程學刊,22(5),379-391。
  3. [5] 王振琤(2007)。以詮釋結構建模技術建立顧客需求管理之輔助模式。高雄師大學報,22(3),103-116。
  4. [6] 吳亞馨、朱素玥、方文昌(2008)。網路購物信任與科技接受模式之實證研究。資訊管理學報,15(1),123-152。
  5. [13] 林原宏(2005)。模糊取向的詮釋結構模式之概念結構分析與應用。教育與心理研究,28(1),161-183。
Times Cited (3) 〈TOP〉
  1. 徐意翔(2013)。應用GRA、TRIZ、ISM以建構台灣餐廳至泰國設店之策略規劃。中興大學行銷學系所學位論文。2013。1-136。 
  2. 王春妍(2015)。台灣生鮮農產品購物網站內容分析之研究。屏東科技大學熱帶農業暨國際合作系學位論文。2015。1-66。 
  3. 陳巧鈴(2012)。使用者對網路商店之商品搜尋服務需求研究。臺灣師範大學圖文傳播學系學位論文。2012。1-132。
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