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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 38 ) 〈TOP〉
  1. 高淑珍 (2004)。應用資料探勘於顧客回應模式之研究─以國內A壽 險公司為例。成功大學企業管理學系碩士論文。
  2. 蔡佳璇 (2007)。運用資料倉儲支援顧客價值決策---以南山人壽為 例。崑山科技大學企業管理研究所碩士論文。
  3. 陳政宏 (2008)。證券業服務品質、信任及顧客忠誠度之關係研究。 臺北科技大學工業工程與管理系EMBA班碩士論文。
  4. 曾瀞儀 (2008)。以顧客觀點探討顧客關係管理成效-以行動通訊業
  5. Brown, S.A. (Ed.). (2000). Customer Relationship Management: A Strategic Imperative World of E-Business, Toronto: John Wiley and Sons Canada.
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