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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 89 ) 〈TOP〉
  1. 王明妤、林玠恒、方治文、凃安蓉、張甄育、林倩如,2011,「農民持續採用有機耕種行為意圖之研究:以計畫行為理論為基礎」,台灣農學會報,12 卷,1 期,頁 68-88。
  2. 王議德,2008,「兩岸大學生生態購買行為之研究」,碩士論文,中原大學國際貿易研究所。
  3. 林子靖,2010,「消費者虛實通路選擇決定因素與消費行為之研究-以農產品為例」,碩士論文,國立中興大學應用經濟學系所。
  4. 林明瑞、張赫廷,2003,「購物用塑膠袋限用政策實施成效暨塑膠袋與不同材質購物袋之比較研究」,台中師院學報,18 卷,2 期,頁 165-185。
  5. 林郁珊,2011,「探討消費者對智慧型手機使用意圖之研究:以 Apple iPhone 為例」,碩士論文,國立中興大學科技管理研究所。
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