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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 85 ) 〈TOP〉
  1. [6] 江旻峻,Web2.0時代網路發展策略-從整合性關係建立網站之觀點出發,碩士論文,國立台灣大學商學研究所,台北, 2007。
  2. [8] 吳仁偉,虛擬社群人際互動模式之探討—以Facebook為例,碩士論文,淡江大學未來學研究所碩士班,新北市,2010。
  3. [10] 吳富傑,企業利用FACEBOOK平台經營粉絲專頁社群之研究,碩士論文,國立政治大學科技管理研究所,台北,2009。
  4. [12] 林建邦,打個噴嚏大家都感冒-以病毒行銷觀點探討電子郵件之散播,碩士論文,靜宜大學觀光事業學系研究所,台中市,2004。
  5. [16] 徐盈佳、賴筱茜,新型態病毒行銷以理性行為理論探討Facebook使用者分享意圖,碩士論文,交通大學傳播研究所,新竹市,2011。
Times Cited (2) 〈TOP〉
  1. 曾啟忠(2013)。聯盟行銷之適用性研究。臺北科技大學管理學院工業工程與管理EMBA專班學位論文。2013。1-74。 
  2. 王正大(2014)。病毒式行銷的成功關鍵因素。臺灣大學資訊管理組學位論文。2014。1-73。
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