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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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    Reference ( 70 ) 〈TOP〉
    1. 2. 劉晏尚(2004)。探討企業建立網際網路對顧客關係影響之研究-以服務業為例。中原大學國際貿易研究所碩士論文,未出版,中壢。
    2. 3. 張雅婷(2004)。不滿意對消費者抱怨行為與負面口碑之影響:歷史回顧。國立臺北科技大學工業工程與管理系所碩士論文,未出版,台北。
    3. 7. 駱貞羽(2006)。購後認知失調之負面情緒對價格資訊交換與負面口碑的影響,國立中央大學企業管理研究所碩士論文,未出版,中壢。
    4. 8. 劉益宏(2006)。網路口碑溝通之研究-文獻回顧。國立臺北科技大學工業工程與管理研究所碩士論文,未出版,台北。
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