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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 87 ) 〈TOP〉
  1. [3]. 何珊珊,化妝品製造業景氣動態報告-2005年第四季,台灣經濟研究院產經資料庫,2005
  2. [7]. 張芝明(2006),品牌策略、品牌權益、通路策略對品牌績效之研究化妝品產業實證,碩士論文,國立台北科技大學工業工程與管理研究所。
  3. [8]. 張淑青(2006),顧客忠誠驅動因子之研究—顧客知覺價值的關鍵角色及顧客滿意與信任的中介影響,輔仁管理評論,13卷,1期,107-132頁。
  4. [9]. 陳冠樺(2008)品牌策略、品牌權益、顧客信任與品牌績效之研究- 保健食品產業實證, 國立台北科技大學 工業工程與管理系碩士班
  5. [13]. 陳澤義, 葉香麟(2007)品牌形象、品牌關係與知覺品質關係之研究—以美白化妝品品牌為例,東吳經濟商學學報第五十八期
Times Cited (2) 〈TOP〉
  1. 薛宸栩(2014)。實體通路、虛擬通路、品牌體驗、品牌愛慕與品牌忠誠度之研究-以精品化妝品業為實證。臺北科技大學經營管理系碩士班學位論文。2014。1-140。 
  2. 黃品齊(2010)。顧客知覺品質、滿意度及再購意願之研究-以購買Molten產品學校為例。臺灣師範大學運動與休閒管理研究所學位論文。2010。1-123。
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