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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 101 ) 〈TOP〉
  1. [5] 吳聲政(2005),企業形象與品牌權益對消費者購買意願之研究
  2. 例,華泰文化事業股份有限公司。
  3. [12] 許士軍(1987),新加坡消費者對不同來源地產品之知覺及態
  4. [17] 傅永德(2008),品牌形象、服務品質、顧客滿意與行為意向之
  5. [21] 葉家綸(2007),拍賣網站上商品品牌形象與賣方評價對消費者
Times Cited (5) 〈TOP〉
  1. 張馨方(2014)。涉入程度、知覺風險對消費者購買意願關聯性之研究-以不動產奢侈稅為例。樹德科技大學金融系碩士班學位論文。2014。1-59。 
  2. 李昆樺(2011)。USB 3.0商機下之記憶體模組企業競爭優勢研究-以T公司為例。臺北科技大學電資碩士班學位論文。2011。1-109。
  3. 黃顗靜(2012)。網路口碑、品牌權益與消費者購買意願關聯性之研究—以知覺價值為干擾變數。中原大學國際經營與貿易研究所學位論文。2012。1-80。
  4. 黃姿婷(2012)。行動應用軟體付費下載之因素研究。臺北大學企業管理學系學位論文。2012。1-73。
  5. 呂采潼(2015)。消費者對房貸壽險購買意願之探討。中原大學企業管理研究所學位論文。2015。1-74。
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