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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )
AND、OR、NOT

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters

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DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Reference ( 153 ) 〈TOP〉
  1. 高雄師範大學英語學研究所,高雄,2006。
    連結:
  2. [11]李胤儀,電子報閱聽人生活型態及閱讀行為分析,碩士論文,國
    連結:
  3. 立台灣師範大學大眾傳播研究所,台北,2002。
    連結:
  4. [12]谷雅慧,資訊呈現方式對網路行銷廣告效果之研究-以實驗法探
    連結:
  5. [13]邱宇民,以消費者觀點探討電子報郵件廣告之適用性,碩士論文,國立成功大學工業管理科學研究所,台南,2002。
    連結:
Times Cited (2) 〈TOP〉
  1. 王威祥(2010)。電腦周邊產品的網路影音行銷個案研究-以防摔硬碟為例。臺北科技大學管理學院工業工程與管理EMBA專班學位論文。2010。1-45。 
  2. 黃榮華(2010)。Facebook行銷模式研究─ 以7-Eleven粉絲專頁個案為例。臺北科技大學管理學院工業工程與管理EMBA專班學位論文。2010。1-77。 
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