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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 211 ) 〈TOP〉
  1. 林彥丞(2010)。商品真實性認知、網路購物態度與網路購物意願的結構關係模型分析(碩士論文)。臺灣大學。Available Airiti AiritiLibrary database
  2. 林恩盈(2010)。真實的虛假與虛假的真實。廣告學研究(33), 139-142。
  3. 姚繽勝(2011)。黑色行銷-透過模仿行為建構真實性(碩士論文)。臺灣大學。 Available Airiti AiritiLibrary database
  4. 馬友薏(2009)。消費者純正性需要概念建構與量表建置之研究(博士論文)。元智大學,桃園縣。取自
  5. 高端訓(2013)。企業社會責任對消費者購買意願影響之研究- 品牌依附及品牌形象之中介效果(博士論文)。國立臺北大學,新北市。取自
Times Cited (2) 〈TOP〉
  1. 廖禹涵(2016)。品牌故事真實性的前置與結果因素之研究。淡江大學國際企業學系碩士班學位論文。2016。1-84。
  2. 蔡宜庭(2017)。手工製模式與品牌真實性及產品設計構面之關係-以文創產品為例。淡江大學國際企業學系碩士班學位論文。2017。1-66。
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