氣味刺激對設計概念發想之影響─以文具設計為例

人類的五感知覺因為數位化時代的來臨，逐漸被忽略，人們習慣只用眼睛去看這五顏六色的世界、用耳朵去聽歡樂愉悅的音樂，相對的卻鮮少用嗅覺感官來感受身邊不停流動的氣味。如同Ackerman(1993)強調，嗅覺的體驗比起視覺、聽覺體驗更讓人印象深刻，而且更能喚醒過去的記憶，那麼透過有別以往設計手法經常使用的視覺刺激因子，而透過氣味來刺激設計概念的發想，是否會對設計成果帶來正面的助益？本研究以設計系所學生為受測者，分別執行「無氣味刺激之設計任務實驗」與「有氣味刺激之設計任務實驗」，透過實驗前中後所收集到的受測者「嗅覺感知程度問卷」調查資料、設計任務實驗概念發想草圖及設計發想紀錄表、設計任務實驗後之半結構式訪談資料等，分析「氣味」對設計概念發想的影響。研究目的主要為：(1)比較「無氣味」與「有氣味」刺激設計概念發想的差異，與(2)分析設計系學生運用氣味刺激設計概念發想的過程。研究結果發現：(1)在有氣味刺激時，受測者所繪製之設計草圖案數總數量與無氣味刺激時表現相當；(2)有氣味刺激時，受測者所運用的設計主題會增加「材質」及「氣味特徵」的呈現，而無氣味刺激時，受測者則偏向運用「使用性」及「功能」的呈現。(3)就創造力整體或單獨看獨創性(original)、適切性(appropriate)的表現而言，「無氣味刺激」比「有氣味刺激」佳。

關鍵字

嗅覺；氣味；聯想；創造力；設計發想

並列摘要

The human’s perception of the five senses is gradually ignored in the current digital world. People are used to see the colorful world with their eyes and listen to the sweet music with their ears. However, people seldom use their noses to experience the odor around them. Since Ackerman (1993) emphasizes that the olfaction experience is more impressive than the experiences of vision and hearing, will the adoption of scents as stimuli be beneficial to the design concept development? This study employs design students as the research subjects and two design task experiments are conducted. The difference between the two design task experiments is that the scent of sandalwood is used as the scent stimulus in one of the design task experiment. The data collected through the “olfaction perception questionnaire,” and design concept sketches and deign development interviews through the design task experiments are analyzed to see the influences of scent stimulus on deign concept development. The differences of deign concepts and design processes are further compared. The study results indicate that (1) the amount of design concept sketches is comparable between the two design tasks, (2) the design theme is mainly in the category of “material” and “scent feature” in the scent stimulus deign task, and “uses” and “utility” in the regular design task, (3) for the creativity, the original design and usefulness of the regular design task is better than scent stimulus deign task.

並列關鍵字

Scent ； Odor ； Associate ； Creativity ； Design Development

參考文獻

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氣味刺激對設計概念發想之影響─以文具設計為例

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