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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 117 ) 〈TOP〉
  1. [2] 江義平、李怡璇、江亦瑄(2008),文化主題商品體驗行銷效果之研究,東吳經濟商學學報,第67-103頁。
  2. [6] 吳永宏、林秋雯、楊素敏、陳意純(2008),探討臺北市Starbucks連鎖咖啡店顧客之需求--以Kono二維品質模式與體驗行銷為架構,顧客滿意季刊,第四卷,第一期,第69-88頁。
  3. [10] 許雅雯(2005),體驗行銷之具體化-蘋果電腦在台灣之實例研究,碩士論文,私立元智大學企管管理學系所。
  4. [12] 陳弘慶(2007),2006年全國大專運動會參與者之涉入程度、體驗行銷、滿意度及忠誠度之相關實證研究,運動休閒管理學報,第四卷,第一期,第14-33頁。
  5. [16] 張芝明(2006),品牌策略、品牌權益、通路策略對品牌績效之研究—化妝品產業實證,碩士論文,國立台北科技大學工業工程與管理研究所。
Times Cited (10) 〈TOP〉
  1. 古家瑄(2013)。連鎖化妝品品牌經營與行銷策略之研究-以韓國化妝品品牌為例。淡江大學國際企業學系碩士班學位論文。2013。1-96。 
  2. 翁新雅(2011)。行銷策略、品牌體驗、顧客心智集合與品牌績效之研究 – 汽車旅館業實證。交通大學管理科學系所學位論文。2011。1-93。 
  3. 蔡孟筠(2010)。品牌策略、品牌體驗、品牌權益與品牌績效之研究-數位相機產業實證。臺北科技大學商業自動化與管理研究所學位論文。2010。1-111。 
  4. 陳如婷(2009)。促銷活動、品牌形象、顧客滿意度、再購意願之研究- 開架式化妝品實證。臺北科技大學商業自動化與管理研究所學位論文。2009。1-90。
  5. 吳佳玲(2009)。服務品質、品牌形象、顧客滿意度與顧客忠誠度之研究-銀行業實證。臺北科技大學商業自動化與管理研究所學位論文。2009。1-104。
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