壽險業增員空間企劃原則之探討

潘國泰

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壽險業增員空間企劃原則之探討

The Study of the Principle of Recruiting Spatial Plan of Life Insurance Company

潘國泰 , Masters　　Advisor：宋立垚　　

繁體中文

增員；增員空間；壽險業；空間企劃； recruiting ； recruiting space ； life insurance company ； space planning

Abstract │ Reference (69) │ Altmetrics

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"Accidents will happen," including birth, old age, sickness, death, injury, disability, property damage, and other accidental incidents, whatever happens, happens. In recent years, domestic life insurance markets have intense competition; life insurance companies have been merged, resold, reintegrated, taken over, etc, nothing more than constitution being changed and operation emphasized on innovation, efficiency, service, and other targets, making life insurance companies enhance to recruiting and pay attention to salesperson’s quality and service standards to recruiting the success rate of recruitment. Education and training are needed to recruiting salesperson’s professional knowledge and policy sales skills. As for recruiting, it is required to help the salesperson who will enter the life insurance business has clear goals, promotion system, high-quality environment, in order to make them to achieve work goals. Therefore, recruiting and course space in life insurance company should be probed into.
In view of this, in this study I took the space plan of recruiting center in life insurance company area for example, collected relevant literature, theory, and information of laws and regulations, and learnt from some successful stories at home and abroad. Through the current situations and surveys of practical and non-practical environments and SWOT analysis, I used use’s questionnaire, consulted experts to develop related issues, and discussed and planned principles to cope with. In this study, I suggested to take the points of view of planning and design, business use, and maintenance and management level to search for business niche for regional recruiting center, to pour into business vitality for the center and create a company, business a win-win situation for company, sales personnel, and policy holders; at the same time, develop and research induction-related topics for planning and design, business use, maintenance and management level, and then research and make principles for the spatial plan of recruiting center in life insurance company area, making the center sustainably operated.

Reference ( 69 ) 〈TOP〉

[24] Allport G. W.，”Personality：A Psychological Interpretation”，(New York：Holt, Rinehart & Winston)，第48頁，1937。
連結：
[25] 吳秉恩，管理才能發展方案與實施成效關係之研究，國立政治大學企管研究所，碩士論文， 1984。
連結：
[29] 王維國，保險業客服中心建置之研究，碩士論文，1995。
連結：
[47] 康中興，校舍耐震補強後對物理環境及使用者行為影響之研究-以小學教學空間為例，國立臺北科技大學建築與都市設計研究所，碩士論文，2006。
連結：
[50] 彭建豪，壽險業務員之人口變項及教育訓練與各項績效衡量指標之相關性研究-以A公司為例，淡江大學保險學系保險經營碩士在職專班，2008。
連結：

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