Search & Read at all times.
Your portable library is online!,Hello!
Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 89 ) 〈TOP〉
  1. 1. 田治平 (2006)。角色代言人在推敲可能性模式的影響途徑。中央大學企管理研究所未出版碩士論文,桃園縣 。
  2. 2. 呂憶蘭(2008)。虛擬代言人物類型對網路廣告效果影響之研究。台北大學企業管理研究所碩士論文,台北市。
  3. 3. 陳雅婷(2006)。擬社會人際互動與經驗組合順序對消費者虛擬經驗之社群感影響。台北科技大學商業自動化與管理研究所碩士論文,台北市。
  4. 4. 陳澤義與盧葦蓁(2006)。透過品牌要素、廣告代言人形成品牌態度之研
  5. 2. Kwaku, A.G. & Haiyang L (2002, July). When does trust matter? Antecedents and contingent effects of supervisee trust on performance in selling new products in China and the United States. Journal of Marketing, 66, 61-81.
Times Cited (5) 〈TOP〉
  1. 李宜臻(2012)。虛擬經驗與衝動性購買行為之關係 -以線上社交購物導向和知覺行為控制為干擾變數。臺北科技大學經營管理系碩士班學位論文。2012。1-122。 
  2. 邱雅筑(2011)。購買延遲與消費延遲組合對顧客經驗價值之影響。臺北科技大學商業自動化與管理研究所學位論文。2011。1-175。 
  3. 蕭文喬(2010)。結合自我指涉與促發效果之網路消費者經驗組合對廣告效果影響— 以產品知識與購物情境為干擾變數。臺北科技大學商業自動化與管理研究所學位論文。2010。1-223。 
  4. 陳威達(2010)。結合角色代言人、自我指涉與價格促發之線上推薦系統。臺北科技大學商業自動化與管理研究所學位論文。2010。1-202。 
  5. 劉得鋆(2016)。在社群網站環境中社會臨場感對持續使用意圖探討。臺北商業技術學院資訊與決策科學研究所學位論文。2016。1-66。
Altmetrics 〈TOP〉
E-mail :
When an article is available to download, a notice will be sent to your mailbox address.
E-mail :