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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 94 ) 〈TOP〉
  1. ﹝3﹞ 李宜芳(2009)。社群購物網站互動功能其望與滿意度之研究,國立台灣師範大學圖文傳播學系。
  2. ﹝12﹞ 曾文科(2007)。消費者偏好類型對虛擬經驗產品推薦系統接受度之影響。台北科技大學商業自動化與管理研究所,碩士論文。
  3. ﹝17﹞ 廖子賢,(2010)。消費者線上經驗對線上購買過程延遲之影響。國立台北科技大學工商管理研究所博士論文。
  4. ﹝19﹞ 鄭欽鴻(2010),消費者態度與信任對於接受適地性服務的行為傾向之影響-以台灣市場為例,國立中興大學碩士論文,台中市。
  5. ﹝1﹞ Christy, M. K., & Matthew, K. O., (2002). Trust in internet shopping: instrument development and validation through classical and modern approaches. Journal of Global Information Management, 9(3), 126-143.
Times Cited (1) 〈TOP〉
  1. 蕭玉萍(2015)。消費者對庶民美食APP使用行為之研究。淡江大學企業管理學系碩士在職專班學位論文。2015。1-58。 
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