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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 253 ) 〈TOP〉
  1. [3] 何雍慶、林美珠,「電子商務顧客網路購物知覺價值因果關係之研究—以國內大專生為例」,顧客滿意學刊,第三卷,第一期),2007,第61-96頁。
  2. [8] 張淑青,「顧客忠誠驅動因子之研究—顧客知覺的關鍵角色及顧客滿意與信任的中介影響」,輔仁管理評論,第十三卷,第一期,2006,第107-132頁。
  3. [9] 張淑青,「顧客滿意與信任對忠誠度影響之研究」,管理學報,第二十一卷,第五期,2004,第611-627頁。
  4. [12] 陳建文、洪嘉蓉,「服務品質、顧客滿意度與忠誠度關係之研究—以ISP為例」,電子商務研究,第三卷,第二期,2005,第153-172頁。
  5. [13] 陳進成,電子商務顧客價值、滿意度與忠誠度之研究—以電子商店為例,碩士論文,中原大學資訊管理學研究所,桃園,2003。
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