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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 117 ) 〈TOP〉
  1. 9. 林公孚(2005)。以顧客為重奠定服務品質之基。品質月刊,5月,18-23。
  2. 10. 林宜靜、陳偵祥、曾倫崇 (2006)。產品類型與實虛通路型態對顧客價值、顧客滿意度與忠誠度之影響。顧客滿意學報,2(2),121-160。
  3. 12. 周育群(2007)。銀行業服務品質、顧客價值與顧客忠誠度間關聯性之研究-以台南市為例。未出版碩士論文,國立成功大學,台南市。
  4. 13. 孫明源(2002) 。服務品質、服務價值、滿意度與顧客行為意向關係之研究。未出版碩士論文,國立成功大學,台南市。
  5. 16. 張火燦、余月美(2008)。服務品質、顧客滿意度與顧客忠誠度關係之研究。明新學報,34(1),127-140。
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