隨著科技的進步以及無線/行動網路的發展,雲端服務是一個具有相當大潛力的嶄新的服務,藉由雲端服務可以節省成本以及提升效率的特性,蘋果公司也試圖搶佔這份市場的大餅,在2011年6月推出了專屬於蘋果公司的雲端服務,提供給旗下iOS系統的硬體裝置使用。透過無線/行動上網的便利之特性提供使用者由媒介移動性所帶來的額外服務價值。 本研究從雲端服務品質的觀念出發,以安全性、效率與系統可用性三構面來探討,並行動價值作為中介變數,探討是否透過行動價值,進而提高使用者滿意度。本研究之研究方式採驗證性方法,問卷調查方式進行,研究對象以使用過iCloud雲端服務的使用者為主,分別回收294 份有效樣本數,並使用SPSS 與AMOS 統計軟體進行實證分析,結果發現理論模式適配情形良好,證實雲端服務品質會透過行動價值,進而提高使用者滿意度。
With the advance of technology, as well as wireless / mobile internet development, cloud services is a new service which has a great potential growth. Because cloud services can save costs and improve efficiency features, Apple is also trying to seize on this market. in June 2011, Apple launched a cloud services exclusively for itself, and the service just suit on devices available to its own iOS system. Through the convenience of wireless / mobile Internet features to provide users additional services brought about by the media mobility. This study is based on the prospect of advocacy. We use three aspects among Cloud service quality, including security , efficiency and system availability transparency of information and cooperation as independent variables. And then we discussed whether advocacy enhance User Satisfaction through mobile value. This is an Empirical study. We distribute questionnaires who ever used iCloud. This paper recoup 249 questionnaires to analyze it with AMOS. The result show that Cloud Service Quality and User Satisfacation have positive relationship through mobile value.