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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 88 ) 〈TOP〉
  1. 李裔正(民95),招生任務對私立高職教師角色衝突之研究。國立台北科技大學技術與職業教育研究所碩士論文。
  2. 杜默譯(Charles D. Schewe and Alexander Watson Hiam 原著)(民88)。行銷學。台北市:城邦文化。
  3. 林淑惠(民94),行銷與招生績效之研究-以中部地區高中職為例。中華大學科技管理研究所碩士論文。
  4. 林俊彥、林宜玄、郭宗賢、郭彥谷(民95)。以平衡計分卡與策略地圖探討高等教育學校經營與領導的新挑戰。學校行政雙月刊,43,34-52。
  5. 林俊彥、郭宗賢、何俐安、郭彥谷(民95)。技職校院學生生涯規劃之探討。學校行政雙月刊,45,124-139。
Times Cited (6) 〈TOP〉
  1. 田桂華(2014)。基北區私立高中職學校行銷策略之研究。臺北科技大學技術及職業教育研究所學位論文。2014。1-161。 
  2. 劉榮元(2009)。北臺灣綜合高中招生行銷策略之研究。臺北科技大學技術及職業教育研究所學位論文。2009。1-147。 
  3. 戴志勳(2013)。免試入學後私立高中行銷策略認知對學生就讀意願影響之研究-以長榮高中為例。長榮大學高階管理碩士在職專班(EMBA)學位論文。2013。1-83。 
  4. 蔡永智(2010)。學校行銷策略與學生選校就讀關係之研究-以新北市公私立高職為例。政治大學學校行政碩士在職專班學位論文。2010。1-144。
  5. 鄭佩宜(2011)。幼稚園行銷策略可行性分析之研究-以桃園縣為例。朝陽科技大學幼兒保育系學位論文。2011。1-187。
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