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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 96 ) 〈TOP〉
  1. [2] 吳肇銘,1997,“影響網站使用者態度與構站意願之因素探討–以書籍網站為例”,資訊管理研究,第二卷,第一期,頁1~22。
  2. [5] 陸承志,陳林志,2005/01,可以預測網頁連結的智慧型搜尋引擎之設計,資訊管理學報,12卷1期,p111-130。
  3. [14] 陳秀瑜,2001,數位化印前企業經營績效評估指標設計之研究,國立臺灣師範工業教育研究所碩士論文。
  4. [19] 連峻慶,2000,主機板廠商經營效率分析及改善之研究,元智大學管理研究所碩士論文。
  5. [34] 張國忠、丁承,1999, “網路商場行銷策略與消費者服務價值認知、滿意度之關聯性概念架構”,第二屆商業現代化研討會論文集,頁379~387。
Times Cited (4) 〈TOP〉
  1. 陳怡錡(2009)。中小企業產業群聚網站之評估模式研究。臺北科技大學商業自動化與管理研究所學位論文。2009。1-153。 
  2. 陳美娜(2007)。探討國內3C通路商低成本與差異化策略之抉擇。淡江大學企業管理學系碩士在職專班學位論文。2007。1-87。
  3. 黃當瑜(2009)。運用資料包絡法探討部落格經營績效-以股票型理財部落格為例。臺北科技大學工業工程與管理系碩士班學位論文。2009。1-103。
  4. 林光前(2009)。產業別電子商務營運計畫現況分析與研究-以休閒產業為例。元智大學資訊管理學系學位論文。2009。1-100。
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