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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 107 ) 〈TOP〉
  1. [9] 張重昭、謝千之,產品資訊、參考價格與知覺品質對消費者行為之影響,企業管理學報,第47期,2000,第161-190頁。
  2. [17] 黃諄穠,品牌策略、品牌體驗、顧客滿意度、顧客忠誠度與品牌績效之研究-生技醫學美容業實證,碩士論文,國立臺北科技大學工業工程研究所,台北,2008。
  3. [18] 陳冠樺,品牌策略、品牌權益、顧客信任與品牌績效之研究-保健食品產業實證,碩士論文,國立臺北科技大學工業工程研究所,台北,2008。
  4. [19] 王宜倫,資訊服務業服務品質、顧客價值、專業能力、顧客滿意度與忠誠度關係之研究,碩士論文,國立台北科技大學商業自動化與管理研究所,台北,2008。
  5. [21] 林士傑,服務品質、關係品質與顧客滿意度之關聯性研究-以保健食品為例,碩士論文,國立台北科技大學商業自動化與管理研究所,台北,2006。
Times Cited (2) 〈TOP〉
  1. 林俊杰(2014)。樂活生活認知與機能性食品消費關係之研究。淡江大學企業管理學系碩士在職專班學位論文。2014。1-95。 
  2. 陳斐娟(2011)。台灣新熟年族群選擇老年居住方式之研究。政治大學經營管理碩士學程(EMBA)學位論文。2011。1-60。
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