LED燈飾的隱喻設計個案研究

小巧節能的LED燈飾逐漸成為營造空間氣氛的主流照明。本研究探討LED燈具之隱喻設計手法。研究分為四個階段，第一階段以文獻分析歸納隱喻設計手法，第二階段遴選Artemide、FLOS、Luceplan與QisDESIGN等四個具代表性且有台灣地區代理商的全球燈飾品牌進行隱喻設計的個案分析，第三階段以半結構式深度訪談，調查具設計相關背景的專家對這些個案的評論，第四階段以語意差異法調查專家在這些個案的隱喻手法的認知差異。結果發現：（1）擁有50年以上歷史的Artemide與FLOS之燈飾產品大多屬於具收藏價值的經典產品，造形多偏向自然、流線與抽象；Luceplan與QisDESIGN則多偏向科技與材質上的創新和強調與使用者互動，其隱喻手法能提供使用者較多的驚喜感。（2）雖然LED燈具的隱喻設計手法是否成功還牽涉到許多外觀造形的細節處理，但所選擇的隱喻來源是否受使用者喜好或認同，以及是否適合地應用於產品命名，皆會影響使用者對這些產品的渴望程度。

關鍵字

隱喻；個案研究； LED燈具

並列摘要

The compact and energy-saving LED lighting is becoming the mainstream of lighting for creating a good space atmosphere. In this study, the metaphor of the LED lighting design techniques. The processes of this study are divided into four phases. First, some metaphorical design methods are compared through the literature review. Second, four representative global lighting brands that have Taiwan local agents, namely, Artemide, FLOS, Luceplan and QisDESIGN, are selected as case studies on metaphorical design in their lamps. Third, semi-structured in-depth interviews with professional designers are conducted for their comments on the metaphorical design in these cases. Fourth, a semantic differential method is employed in a survey the professional designers’ cognitive differences among these cases. The results show that products of Artemide and FLOS, both with over 50-year history, are largely classics design, revealing a form of nature, streamline and abstract. Nevertheless, Luceplan and QisDESIGN focus on expressing innovative technology and materials, and user interaction.Accordingly, their metaphors provide users with more sense of surprise. In addition, although the successful application of metaphorical design methods to LED lighting still depends on many other factors, such product appearance, yet the user preferences of the metaphor source, and the appropriate application of the metaphor source to product naming have effects on the user’s desire of these products.

並列關鍵字

Metaphor ； Case studies ； LED lighting

參考文獻

[1] 陳羿維，2007，”從台灣LED 産業觀察全球LED 産業動向”，光連：光電產業與技術情報，第67 期。

[2] 鄧育仁、孫式文，2000，廣告裡的圖像隱喻：從多空間模式分析，新聞學研究，第62 期，p.37。

[13] Lakoff, George & Johnson, Mark,1980. Metaphors We Live By,Chicago, IL The University of Chicago Press.

[14] Gentner, D. and Markman, A. B., 1997, “Structure mapping in analogy and similarity,” American Psychologist, Vol. 52, No. 1, p.p.45-56.

[15] Ortony, A., 1993, Metaphor and thought: The role similarity in similes and metaphors, Cambridge University Press, New York, pp.342-356.

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LED燈飾的隱喻設計個案研究

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