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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 116 ) 〈TOP〉
  1. 6. 台灣區飲料工業同業公會網, ,瀏覽日期:2013/04/23
  2. 20. 池文海、楊宗儒、蘇鈺玲(2007),品牌知名度、知覺價值與顧客忠誠度關係──以花蓮地區觀光旅館的餐廳為例,真理觀光學報6:37-54。
  3. 23. 呂惠富(2008),促銷活動對於運動鞋品牌評價及購買意願之影響,休閒暨觀光產業研究3(1):1-14。
  4. 26. 李奇勳、蘇瑞蓮(2008),服務品質、知覺價值、滿意度與遊後行為意圖關係之研究──以休閒旅遊業為例,顧客滿意學刊4(2):1-26。
  5. 29. 李政忠(2004),網路調查所面臨的問題與解決建議,資訊社會研究6:1-24。
Times Cited (3) 〈TOP〉
  1. 李伊純(2016)。瓦楞紙玩具的知覺品質、知覺價值對購買意願影響。虎尾科技大學企業管理系經營管理碩士班學位論文。2016。1-86。
  2. 陳韋達(2016)。應用網路程序分析法建構台灣餐飲連鎖品牌加盟者評估量表。朝陽科技大學企業管理系學位論文。2016。1-70。
  3. 陳麗妃(2017)。APP品質認知對消費者體驗價值的影響 -促銷活動與限制性促銷為干擾變數。淡江大學企業管理學系碩士在職專班學位論文。2017。1-111。
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