促銷活動對連鎖咖啡館消費者的知覺價值、滿意度與忠誠度關係影響之研究──以台中市星巴克、85°C與City Café為例
A Study on the Influence of the Promotions toward the Relationships among Perceived Value, Satisfaction and Loyalty for Consumers at Coffee Chain Stores-The Cases of Starbucks, 85°C and City Café in Taichung, Taiwan