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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 79 ) 〈TOP〉
  1. 1. Alfred & emily Glossbrenner 著,吳玲美譯,上Internet淘金,民國八十五年,美商麥格羅.希爾國際股份有限公司。
  2. 13. 中華民國消費者保護法,行政院消費者保護委員會編印。
  3. 17. 陳錦全,NII與著作權─美國NII智慧財產權白皮書介紹(二),資訊法務透析。
  4. 2. Daniel S. Janal, Online Marketing Handbook
  5. 3. Henry Assael, Consumer Behavior and Marketing Action, 2nd ed., Boston, Massachusetts; Kent Publishing Co., 1984,pp471-472.
Times Cited (12) 〈TOP〉
  1. 趙婉茹(2008)。消費者對於產物保險直效行銷接受度之研究 ─以個人保險商品為限。淡江大學保險學系保險經營碩士在職專班學位論文。2008。1-110。 
  2. 莊靜芬(2008)。公共圖書館網路行銷策略之研究-以臺北縣立圖書館為例。臺灣大學圖書資訊學研究所學位論文。2008。1-102。 
  3. 董明遜(2007)。網際網路應用於中國汽車市場行銷之個案研究。臺灣大學國際企業學研究所學位論文。2007。1-95。 
  4. 王捷民(2006)。網路購物和電視購物消費者交叉認知之比較研究。臺灣大學國際企業學研究所學位論文。2006。1-91。 
  5. 夏承先(1999)。資訊化與圖書出版業外包策略之相關性研究──以台北市圖書出版業為例。元智大學電機與資訊工程研究所學位論文。1999。1-150。
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