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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Abstract 〈TOP〉
    Reference ( 91 ) 〈TOP〉
    1. 林正修、黃彥傑著(1999),購物中心經營成功術,調和文化事業股份有限公司。
    2. 中華徵信所(1993),「流通革命─購物中心」,台北,中華徵信所企業股份有限公司。
    3. 黃文全(2001),「零售服務組合效果之研究-由業種互補性與購物動機探討之」,元智大學管理研究所碩士論文。
    4. 馬友薏(2001),「主力商店選擇與消費者對大型購物中心評估之關連性探討」,元智大學管理研究所碩士論文。
    5. 謝政益(2001),「國內大型購物中心業種組合與樓層配置之研究-以大江國際購物中心為例」,元智大學工業工程與管理研究所碩士論文。
    Times Cited (6) 〈TOP〉
    1. 許俊麒(2017)。體驗型購物中心之體驗價值與驚豔效果對顧客滿意度與忠誠度之研究:以大魯閣草衙道為例。臺灣大學國際企業管理組學位論文。2017。1-68。 
    2. 許建德(2004)。主力商店與商店組合對零售業態定位之研究-台北市購物中心之個案探討。臺灣大學國際企業學研究所學位論文。2004。1-116。 
    3. 王國光(2006)。西螺農產品批發市場之吸引力-動態系統研究。虎尾科技大學工業工程與管理研究所學位論文。2006。1-110。
    4. 胡釗慈(2007)。地下街空間規劃評估準則之研究--以台北市站前及東區地下街為例。政治大學地政研究所學位論文。2007。1-161。
    5. 郭大睿(2008)。大型購物中心主力店『營業外部性』探討-以台茂『A-Zone動力站』及『ACE歡影城』為例-。元智大學管理研究所學位論文。2008。1-92。
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