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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
    Reference ( 69 ) 〈TOP〉
    1. 王石番、謝瀛春、潘家慶,「台灣地區民眾傳播行為研究」,新聞學研究,第四十集,民國77年。
    2. 陳世敏,「候選人形象與選民投票行為」,新聞學研究,第四十六集,台北,149-168頁,民國81年。
    3. 陳麗香,「傳播行為與映象形成關連性之研究--外國留華學生對中國人映象實例之探討」,政治大學新聞所,碩士論文,民國65年。
    4. 梭柏(James A. Thurber),納爾遜(Candice J. Nelson)著,選戰必勝方程式,郭岱君譯註,智庫,台北,民國88年12月。
    5. Churchill, G. A. (1995), Marketing Research: Methodological Foundations, 6th ed., Chicago: Dryden Press, pp.490-491.
    Times Cited (12) 〈TOP〉
    1. 劉仁和(2005)。百貨公司空間形象定位研究。中原大學室內設計研究所學位論文。2005。1-253。 
    2. 金志聿(2004)。網站策略與績效之研究-以競選網站為例。中原大學資訊管理研究所學位論文。2004。1-200。 
    3. 詹明璋(2007)。資訊政策行銷之研究:以臺北市無線寬頻網路建設案為例。元智大學資訊社會學研究所學位論文。2007。1-221。 
    4. 林佩霓(2006)。候選人形象定位策略之研究---以2005年台北縣縣長選舉為例。臺灣師範大學大眾傳播研究所學位論文。2006。1-166。
    5. 吳惠芳(2006)。台灣女性國會議員政治行銷取向對其連任之影響─以第五、六屆立法委員為例。臺灣大學政治學研究所學位論文。2006。1-250。
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