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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
    Reference ( 53 ) 〈TOP〉
    1. 黃識銘(1999),「生活型態、消費態度與消費行為之關聯性研究」,元智大學管理研究所。
    2. Aaker, D. A. (1996), “Measuring Brand Equity Across Products and Markets,” California Management Review, Vol. 38(3), pp.102-120.
    3. Aaker, J. L. (1997), “Dimensions of Brand Personality,” Journal of Marketing Research, Vol. XXXIV, August, pp.347-356.
    4. Blackson, T. (1992), “Observations: Building Brand Equity by Managing the Brand’s Relationships,” Journal of Advertising Research, May/June, pp.79-83.
    5. Belk, R. W. (1988), “Possessions and the Extended Self,” Journal of Consumer Research, Vol.15, September, pp.139-168.
    Times Cited (17) 〈TOP〉
    1. 陳泓賓(2012)。醫學美容中心服務品質對消費者體驗價值及再購意願的影響—以不同世代為調節效果。淡江大學管理科學學系企業經營碩士在職專班學位論文。2012。1-120。 
    2. 李映萱(2010)。價值觀、品牌形象和購買意願關聯性之研究-以不同世代做調節效果。淡江大學管理科學研究所碩士班學位論文。2010。1-120。 
    3. 黃心儀(2009)。探討行銷觀點中之世代迷思。元智大學資訊管理學系學位論文。2009。1-124。 
    4. 吳亞儒(2011)。公主特質傾向之消費者對ANNA SUI化妝品形象認同研究。崑山科技大學視覺傳達設計研究所學位論文。2011。1-273。 
    5. 施英任(2010)。品牌利益對於品牌忠誠度影響之研究---以品牌關係為中介變項。崑山科技大學企業管理研究所學位論文。2010。1-118。 
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