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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 51 ) 〈TOP〉
  1. 1.Evans, Hung, Gary Ashworth, Mike Chellew ,Andrew Davidson & David Towers, “Exploiting activity-based information : Easy as ABC” Management Accounting, London , Jul/Aug 1996,p24
  2. 2.Gruca TS, Nath D. The Impact of Marketing on Hospital Performance. Journal of Hospital Marketing,1994
  3. 3.Hoffecker, John and Charles Goldenberg, “Using the Balanced Scorecard to Develop Companywide Performance Measures,” Cost Management , Fall 1994 p5-17
  4. 4.Kaplan , Robert S. and David P. Norton, “Putting the Balanced Scorecard to Work” Harvard Business Review, Sep-Oct 1993, p134-147
  5. 6.Kaplan , Robert S. and David P. Norton, ”Using the Balanced Scorecard as a Strategic Management System,” Harvard Business Review, Jan-Feb 1996, p75-85
Times Cited (6) 〈TOP〉
  1. 謝曜聲(2006)。資訊服務業之銷售管理策略。清華大學科技管理研究所學位論文。2006。1-105。 
  2. 張孔夏(2006)。影響軍通產合開發計畫執行績效之關鍵因素 -以國防研發機構為例-。中原大學企業管理研究所學位論文。2006。1-93。 
  3. 劉益志(2012)。遊戲式績效管理之研究。元智大學資訊管理學系學位論文。2012。1-93。 
  4. 汪如玉(2005)。A Study of the Applicability of Balanced Scorecard Based Performance Management System for an International Air Expresss Carrier。臺灣大學商學研究所學位論文。2005。1-132。
  5. 陳衍嘉(2006)。戰情中心資訊系統之規劃與導入-以電子零組件製造商為例。元智大學資訊管理學系學位論文。2006。1-82。
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