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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Abstract 〈TOP〉
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Reference ( 44 ) 〈TOP〉
  1. 李驥 (2001)。《行動通訊加值服務業者進軍大陸市場策略分析─以訊通國際YesMobile發展策略為例》。元智大學資訊傳播研究所碩士論文。
  2. 宋淑玉(2000)。《台灣行動上網成功關鍵性因素之探討-以日本NTT DoCoMo i-mode成功經驗來看行動上網業》。元智大學資訊傳播研究所碩士論文。
  3. 王心婷(2002)。《日本無線數據服務i-mode成功經驗之探討》。交通大學科技管理研究所碩士論文。
  4. 張正蔚(2002)。《行動網路系統業者之策略定位》。國立臺灣大學商學研究所碩士論文。
  5. Andrei, J. Jezierski & Michael A. Spencer(2002). Transformation Interrupted-Can Telecom Be Saved From Itself ? i2 Paetners L.L.C.
Times Cited (7) 〈TOP〉
  1. 何欣容(2014)。資料採礦於臉書商業模式推薦機制之研究。淡江大學管理科學學系碩士班學位論文。2014。1-122。 
  2. 莊學堯(2013)。行動加值服務平台體驗行銷之研究。淡江大學企業管理學系碩士在職專班學位論文。2013。1-88。 
  3. 蔡豐州(2010)。以一個整合性科技接受模式探討行動加值服務之採用意向。崑山科技大學資訊管理研究所學位論文。2010。1-94。 
  4. 邱繼緯(2006)。技術發展對映特徵定價法之研究~以台灣3G行動通訊市場為例。中央大學企業管理學系學位論文。2006。1-77。
  5. 王鈴惠(2006)。我國電信業者行動加值服務的新產品開發之研究-以行動音樂服務為例。政治大學科技管理研究所學位論文。2006。1-136。
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