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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 64 ) 〈TOP〉
  1. 1. 宋曉婷,台北市健康俱樂部會員轉換行為之研究,朝陽科技大學休閒事業管理系碩士班論文,2001
  2. 9. 郭昕周,建構取向的遊戲式MUD學習環境研究,交通大學傳播研究所,1997
  3. 15. 葉志輝,線上遊戲作為網路行銷工具之初探-以大安銀行e-guess猜謎網為例,元智大學資訊傳播研究所碩士論文,2001
  4. 1. Athanassopoulos, A.D., Customer Satisfaction Cues to Support Market Segmentation and Explain Switching Behavior, Journal of Business Research, Vol. 47, p191-207, 2000
  5. 2. Burnkrant, Robert E. and Alain Cousineau, Informational and Normative Social Influence in Buyer Behavior, Journal of Consumer Research, Vol. 2, p206-215., 1975
Times Cited (10) 〈TOP〉
  1. 金志丞(2012)。影響使用者從部落格轉換至臉書因素之研究-以滿意度、後悔度、轉換成本觀點探討。中原大學資訊管理研究所學位論文。2012。1-101。 
  2. 董丞家(2007)。線上遊戲成功的關鍵因素交互影響之分析。中原大學國際貿易研究所學位論文。2007。1-89。 
  3. 黃揚閔(2012)。台灣線上遊戲產業經營績效評估模式之建立 – 灰關聯分析法之應用。長榮大學國際企業學系(所)學位論文。2012。1-88。 
  4. 莊春蘭(2006)。線上遊戲玩家人格特質與虛擬社群功能對於玩家行為影響之研究。長榮大學經營管理研究所(博)學位論文。2006。1-82。 
  5. 李冠佑(2004)。台灣大型多人線上遊戲沉浸玩家之消費者轉換行為研究。元智大學資訊傳播學系學位論文。2004。1-210。
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