虛擬與實體麻將之社交功能分析

王靜平

doi:10.6838/YZU.2008.00010

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虛擬與實體麻將之社交功能分析

Social Relationship Analysis on Virtual and Real Mahjong

王靜平 , Masters　　Advisor：王秉鈞　　

繁體中文 DOI： 10.6838/YZU.2008.00010

社會交換理論；電腦中介傳播；麻將；社交； Social Exchange Theory ； Computer-Mediated Communication ； Mahjong ； Social Interaction

Abstract │ Reference (74) │ Times Cited (2) │ Altmetrics

Abstract 〈TOP〉

Parallel Abstract 〈TOP〉

Mahjong is a traditional culture in Chinese society. Mahjong has different characteristic, like brainstorming, interesting, and gambling.Virtual and real Mahjong use different intermediary but play the same game. Virtual Mahjong is through internet to build up interpersonal relationship and develop social behavior. Real Mahjong is through face to face to build up interpersonal relationship and develop social behavior.What is the difference of social behavior in development through internet and face to face? In this study, it discusses the different contrast between virtual and real Mahjong of social input and output. Besides, Mahjong has gambling characteristic, therefore money is also an important issue in this research. 
    This study used empiricism to carry out one month experiment, and used questionnaire and interview to estimate the different contrast.
    The findings and conclusions of this study are as below: 
1.The social input of virtual Mahjong members could gain apparently social status on output after social interaction, but real Mahjong members could not find apparently social status on output after social interaction.
2.The different intermediary of interpersonal communication between computer-mediated communication and face to face would affect the expressional way and degree of social behavior.
3.The change of money in Mahjong would affect the development of social interaction.
4.Virtual Mahjong is not an appropriate place to develop social interaction.

Reference ( 74 ) 〈TOP〉

2. David Nachmias著，最新社會科學研究方法，潘明宏、陳志偉譯，台北：韋伯文化國際，2003。
連結：
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連結：
14. 游康婷，「網路友誼的形成與維繫：電子佈告欄使用者交友行為研究」，臺灣師範大學大眾傳播研究所，碩士論文，2002。
連結：
1. Anderson, J. C. and J. A. Narus, A model of Distributor Firm and Manufacturer Firm Working Partnerships, Journal of Marketing, Vol. 54, pp. 42-58, 1990.
連結：
2. Blau, P. M. Exchange and Power in Social Life. New York: John Wiley and Sons., 1964.
連結：

Times Cited (2) 〈TOP〉

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